Cash-strapped MBTA looks to expand digital ads

By Hae Young Yoo, Boston Globe

“I know that it sounds like customers never look up from their phones. But the truth is, a lot of customers look up,” said Rose Yates, assistant general manager of customer communications and marketing for the MBTA.

The cash-strapped MBTA believes it can further increase ad revenue, and is looking for a new partner to help. For the past 11 years the authority has used Intersection Co., a New York technology and media company that works with advertisers and oversees the installation of their ads, but the T says it wants to bolster its digital capabilities.