We've developed this Content Style Guide to make it easy for anyone to create clear, consistent, on-brand copy for the MBTA website. Follow these guidelines and rules whenever you're writing customer-facing web content for MBTA services.
Details the principles every writer should follow when developing copy for the MBTA website.
Outlines the core voice and tone for all MBTA website copy.
Includes strategies on how to write for the web, as well as guidance on how to properly use/format links, images, and headings.
Details how to handle specific copy situations like numbers, dates, punctuation, formatting, and more.
Documents the official ways to style MBTA-related words, including how we talk about our services, how to capitalize lines on the system, and more.
Documents specific terms and phrases to use—as well as those you should not use.
View samples of the current paragraphs available in the CMS with guidelines on how they should be used.
Includes examples different types of buttons and links and when to use which type.
Explains vanity URLs and how to set up tracking metrics.
How to choose images for the homepage, galleries, and more.