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Access in Motion Campaign

Updated on September 22, 2023

On an Orange Line platform, a group of riders look up at the digital signage as a train idles on the track beside them. The group includes a white woman wearing a mask; an ambulatory Asian American woman; a South Asian man pushing a stroller; an African American woman using a wheelchair; and a white woman standing behind the African American woman using a wheelchair. The tagline “Access in Motion” and the T logo appear in the foreground.

Access in Motion is a System-Wide Accessibility (SWA) campaign to promote the MBTA’s work towards making the T accessible for all. In collaboration with MBTA riders with disabilities, we developed these campaign objectives:

  • Communicate that accessibility improvements benefit everyone
  • Raise awareness about key accessibility policies and services
  • Share accessibility updates we’ve made over the past 15 years and future updates in progress

Past and Future Changes

The Daniels-Finegold Settlement Agreement, a class-action lawsuit filed against the MBTA, spurred a number of projects to vastly improve accessibility on the system.

While are proud of the progress we have made, there is more work ahead. Since then, the SWA has made thousands of station and stop accessibility improvements across all modes on the T. 

Where Can You See and Hear Access in Motion?

As you ride the T, you’ll see riders from the Daniels-Finegold plaintiff group, the Riders’ Transportation Access Group (RTAG), and other longtime advocates and riders, featured in digital, print, radio, video and onboard advertisements in vehicles, stations and online. Collaboration with these groups is crucial to advocating for accessibility across the T.

You can view behind-the-scenes photos from our advertisement shoots and many of our other advertisements in accessible formats below.

Radio, Streaming, and Social Media Advertisements

Advertisements on the MBTA and in Local Papers

A series of five photos runs along the side of an MBTA bus: an older Latina woman with white hair; a white man who is blind/low vision; an older Latina woman with a non-apparent disability; a Latino man using a manual wheelchair and exiting a bus via the ramp; and a bald South Asian man pushing a stroller. The words “An accessible T benefits us all.” followed by the “Access In Motion” tagline and the T logo appear in the foreground.
A series of five photos runs along the side of an MBTA bus: an African American woman using a guide dog; an African American man using a white support cane; an African American woman with white hair using a power wheelchair; a white woman with a non-apparent disability holding a tablet; and a white man with a non-apparent disability pushing an assistance button on a train. The words “An accessible T benefits us all.” followed by the “Access In Motion” tagline and the T logo appear in the foreground.
A white man with a non-apparent disability alights a Green Line train using a bridge plate. He smiles at the MBTA employee assisting him, an African American man wearing a yellow safety vest. Text reads: “We’re here to honor your request for assistance.” Smaller text reads: “Including the use of any accessibility feature, for any rider.” followed by the T logo and the “Access In Motion” tagline.
A group of people pose next to a conference table. The tagline “Access In Motion” appears in a blue bubble in the foreground. Text reads: “Join the Riders’ Transportation Access Group.” Smaller text reads: “Real input. Real change. Help guide accessibility at the MBTA: mbta.com/RTAG” followed by the T logo and the “Access in Motion” tagline.
On an Orange Line train, an African American woman using a black Lab guide dog walks toward the doors to alight. Text reads: “Riders with service animals are always welcome.” Smaller text reads: “It’s our policy and the law.” followed by the T logo and the “Access In Motion” tagline.
Spanning the left and center panels: A white woman using a power wheelchair and a ventilator enters an elevator with a young Asian girl wearing a mask. Inside the elevator, floor buttons are labeled in tactile print and braille. The words “Did you know?” appear in the foreground. Right panel (text): “In the past 10 years, we’ve built over 75 new elevators, with over 55 more on the way. mbta.com/accessibility” followed by the “Access In Motion” tagline and the T logo.
Center panel: Three headshots, top to bottom: a white nonbinary person wearing glasses; a Latina woman with grey hair; a white woman with curly blonde hair. Right panel (text): “Did you know? The most common disabilities are the ones you can’t always see.” Left panel (text): “We’re improving access for all. mbta.com/accessibility” followed by the “Access In Motion” tagline and the T logo.
Center panel: In front of a street-level station elevator, a Latino man using a manual wheelchair and a white nonbinary person with a non-apparent disability look down at the man’s phone. Left panel (text): “Did you know? You can get elevator outage alerts sent to your phone or online: mbta.com/elevators.” Right panel (text): “Or call the Elevator/Escalator Hotline at: 617-222-2828 (711 MassRelay)” followed by the “Access In Motion” tagline and the T logo.
Center panel: Two African American women stand in a room, talking. One of the women is wearing sunglasses and using a white cane. Both are wearing masks. Right panel (text): “Did you know? Our new Mobility Center is your hub for accessible transit education and services.” Left panel (text): “Visit mbta.com/mobilitycenter. Or call 617-337-2727 (711 MassRelay)” followed by the “Access In Motion” tagline and the T logo.
Center panel: Two older adults, both Latina women, walk side by side down an MBTA subway platform. The taller woman has her arm around the shorter woman’s shoulders. Right panel (text): “Did you know? In 10 years, 1 in 5 Boston-area residents will be over 65.” Right panel (text): “We’re improving access so it’s there when you need it. mbta.com/accessibility” followed by the “Access In Motion” tagline and the T logo.
Center panel: A white man with a shaved head and facial hair and using a white cane stands beside a large digital screen displaying real-time service information. Right panel: From a different angle, the same man stands beside the digital screen. He pushes a button under a sign that reads “PRESS FOR AUDIO” in print and braille. Left panel (text): “Did you know? We announce stops and key service info both audibly and visually.” followed by the “Access In Motion” tagline and the T logo.
Spanning the left and center panels: A rendering of a future, glass-walled Symphony Station. The words “Did you know?” appear in a blue bubble in the foreground. Right panel (text): “We’re making 20+ more stations accessible over the next 5 years—including Symphony. mbta.com/accessibility” followed by the “Access In Motion” tagline and the T logo.
Spanning the center and right panels: A white man using a white cane and an African American man using a white support cane are conversing with an MBTA employee, an African American man with light facial hair and wearing a yellow safety vest. Left panel (text): “Did you know? Our employee training includes perspectives from real riders with disabilities.” followed by the “Access In Motion” tagline and the T logo.
An MBTA employee, who is a white man using a manual wheelchair, holds the edge of a partially lowered bus ramp as he speaks with a colleague, an ambulatory white woman. Both wear yellow safety vests. Text reads: “Our disabled employees and riders drive accessibility decisions at the T. Nothing about us without us.” followed by the T logo and the “Access In Motion” tagline.
Four headshots, from top to bottom: an African American woman with her braids pulled back; a Latino man with facial hair; an Asian American woman wearing glasses; and a bald African American man. Text reads: “Did you know? 1 in 4 of us has a disability.” Smaller text reads: “We’re improving accessibility across the MBTA for everyone. Find out more: mbta.com/accessibility” followed by the “Access In Motion” tagline and the T logo.
Four people descend a staircase outside the Government Center T station: a bald African American man; an African American woman holding a water bottle; a white woman with curly blonde hair, and a young Latina woman. The words “Did you know?” appear in a blue bubble in the foreground. Text reads: “1 in 4 of us has a disability.” Smaller text reads: “We’re improving accessibility across the MBTA for everyone. Find out more: mbta.com/accessibility” followed by the “Access In Motion” tagline and the T logo.
On a city sidewalk, an African American woman wearing sunglasses and using a white cane boards a bus using the ramp. A white woman pushing a stroller waits to board behind her. The words “Did you know?” appear in a blue bubble in the foreground. Text reads: “Our buses are more accessible than ever, with more priority seating and a ramp at every front door.” Smaller text reads: “We’re improving access for all.” followed by the “Access In Motion” tagline and the T logo.

Behind-the-Scenes Photo Gallery

Three Latina women sit on a platform bench at Forest Hills Station, conversing and smiling.

Three Latina women sit on a platform bench at Forest Hills Station, conversing and smiling.

Four MBTA riders walk out of the Government Center Station. Left to right is an African American man, an African American woman, a white woman, and a Latina woman.

Four MBTA riders walk out of the Government Center Station. Left to right is an African American man, an African American woman, a white woman, and a Latina woman.

Three MBTA riders with disabilities participate in our Access in Motion bus operator training. A white man using a white cane is seen speaking with an instructor, who is an African American man. Seated in the front is a white woman and an African American man using a white cane.

Three MBTA riders with disabilities participate in our Access in Motion bus operator training. A white man using a white cane is seen speaking with an instructor, who is an African American man. Seated in the front is a white woman and an African American man using a white cane.

An MBTA employee, a white woman using a white cane, stands on the ramp at the bus entrance. She is speaking with an instructor, a white woman. They are viewing some accessibility features on the exterior of the bus.

An MBTA employee, a white woman using a white cane, stands on the ramp at the bus entrance. She is speaking with an instructor, a white woman. They are viewing some accessibility features on the exterior of the bus.

A green line inspector, an African American man, deploys the onboard ramp for a white male rider with a non-apparent disability.

A green line inspector, an African American man, deploys the onboard ramp for a white male rider with a non-apparent disability.

A white man holding a cane pushes the audio button on a customer information display screen. Next to him is a white woman who is hard of hearing is viewing the text information on the screen.

A white man holding a cane pushes the audio button on a customer information display screen. Next to him is a white woman who is hard of hearing is viewing the text information on the screen.

Three Latina women walk down the platform at Forest Hills Station as an Orange Line train is in the background.

Three Latina women walk down the platform at Forest Hills Station as an Orange Line train is in the background.

Two riders alight an MBTA bus via the ramp. A Latino man using a wheeled mobility device and an African American woman using a white cane.

Two riders alight an MBTA bus via the ramp. A Latino man using a wheeled mobility device and an African American woman using a white cane.

An African American woman using a service animal is seated on a bench at Oak Grove Station, speaking with a white woman.

An African American woman using a service animal is seated on a bench at Oak Grove Station, speaking with a white woman.

An African American male using a white stability cane and a white male using a white cane are seated at Assembly Square Station, speaking with an inspector, who is an African American man.

An African American male using a white stability cane and a white male using a white cane are seated at Assembly Square Station, speaking with an inspector, who is an African American man.

At an RTAG Board working session, eight members are seated at a large wooden table. The group facilitator stands at the head of the table in front of a screen which displays the RTAG logo.

At an RTAG Board working session, eight members are seated at a large wooden table. The group facilitator stands at the head of the table in front of a screen which displays the RTAG logo.

A white woman using a power-wheeled mobility device and a young Asian girl are viewing a station map at the Forest Hills Station.

A white woman using a power-wheeled mobility device and a young Asian girl are viewing a station map at the Forest Hills Station.

Three people are seen outside an elevator on the Boston Common. An African American man using a wheeled mobility device, a Latino man using a wheeled mobility device, and a non-binary white person using their phone to get elevator alerts.

Three people are seen outside an elevator on the Boston Common. An African American man using a wheeled mobility device, a Latino man using a wheeled mobility device, and a non-binary white person using their phone to get elevator alerts.

Contact Us

Please contact MBTA Customer Support with any questions, concerns, or comments. Let us know if your comments are related to accessibility, and be prepared to provide as many details as possible so we can provide the most helpful response.

Learn more about the accessibility complaint process

Phone

Online

Send a message

Need Help Accessing These Services?

Rider being helped at the mobility center in front of a table with two computers

The Mobility Center, located in Boston at 1000 Massachusetts Ave, can help you plan trips, apply for reduced fare passes, sign up for The RIDE, and more.

Learn more about the Mobility Center

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Contact Us

Please contact MBTA Customer Support with any questions, concerns, or comments. Let us know if your comments are related to accessibility, and be prepared to provide as many details as possible so we can provide the most helpful response.

Learn more about the accessibility complaint process

Phone

Online

Send a message

Need Help Accessing These Services?

Rider being helped at the mobility center in front of a table with two computers

The Mobility Center, located in Boston at 1000 Massachusetts Ave, can help you plan trips, apply for reduced fare passes, sign up for The RIDE, and more.

Learn more about the Mobility Center